Pearls of Wisdom for Jewelers in Business
Marlene Richey literally wrote the book – Profiting by Design – on how to succeed in the jewelry business.
In her more than three decades in the industry, Marlene has done it all…wholesale, retail, craft and trade shows, board service on jewelry’s most prestigious organizations…and she is a frequent guest instructor at Creative Side Jewelry Academy.
Marlene is friendly and engaging. Her classes focus on business planning, marketing, and design. She takes students through the concepts step by step, with the benefit of her personal knowledge and wonderful stories. She also offers specific, individual guidance based on where YOU are in your jewelry making journey.
Some of her “pearls of wisdom” include –
- You should always wear your work. If you don’t want to wear it, neither will anyone else.
- No one should have to guess what your jewelry is about – everything you say and do to market your work should be as clear to the buyer as it is to you.
- People buy jewelry because they WANT it, and it is always a gift (even if it’s a gift to yourself).
Want to meet and learn from Marlene? She graces us with her presence each year with classes that take place over three consecutive days. You can sign up for one, two or all three. Whether you have been creating jewelry for some time, or you are just getting started, you will benefit from spending a few days with Marlene. She has great energy, and offers specific tools and exercises that will spur you to think about your current relationship to your craft and help you chart a path forward.See the most current dates here.
The Business Basics class covers:
– Why do you want to go into business
– Creating a Business Plan and Name
– Where do you belong in the jewelry world?
– Copyright, trademark, patents and intellectual property
– Important jewelry organizations and publications
– Employees, contractors and production
– Cash management, accounting and taxes
Profiting by Design builds on the basics, and adds content:
-branding yourself, your jewelry and your business
-writing for press releases, press kits
-craft and trade shows
-approaching a gallery
-writing an artist statement and collection description
-collecting words and creating a marketing plan for your specific needs and goals.
In Designing a Collection, you will learn:
-the basics of designing a cohesive collection with some fun hands-on exercises
-begin to look at your jewelry through new eyes
-see how you can improve your designs
-and ultimately become a more successful and thoughtful designer.