Profiting by Design: Marketing for Jewelers
with Marlene Richey
Sep 14th | 10am to 5pm
Tuition: $150 | Payment plans available
Kit Fee: $10 Materials and Lab Fee | Fee paid last day of class
"There were tons of handouts to take home, extensive elaboration on every point and lots of extra stories to illustrate the principles being taught. Marlene was fun and personable and though the subject matter is not easy, she made it accessible." - Emily S.
If you’re a jewelry designer, running your own business can be one of the most challenging, exhilarating, nerve-wracking, and ultimately rewarding things you’ll ever do. In this book, Marlene Richey offers a basic, easy-to-understand guide to becoming not just a “nano entrepreneur,” but covering everything from identifying a target market and setting up shop, pricing,marketing, and selling your individual designs–all while having fun along the way. Profiting by Design will show you how to succeed at starting a business that you can proudly call your own.
To be able to target your market, you need to send a clear, concise and consistent message. You can only do that if you know who you are, your product, your philosophy, your inspirations, your business and your image. In this class students will get an overview of what you need to start marketing and promoting their work. Without knowing who you are, how can you know where you are going? This class helps you develop a road map.
During this fast-paced, hands-on class you will learn about:
- Branding yourself, your jewelry and your business
- Writing for press releases, press kits
- Craft and trade shows along with pre-show and post-show smartness (whether it is a wholesale or the ultimate customer show)
- Approaching a gallery
- Writing an artist statement and collection description
- Collecting words and creating a marketing plan for your specific needs and goals.
**Bring a selection of your jewelry plus any current marketing material you are using for your brand like business cards, postcards, line sheets, etc. If you are just starting your journey and don’t have physical examples to share bring what you do have, including sketches and notes. As a group you will participate in a positive and interactive show and tell of your jewelry which will open up an opportunity for you to discover new ways to market yourself. **
Please be informed Creative Side only offers “tuition credit” upon cancellation. Please review our no refund policy before enrolling and agree to the terms. We appreciate your support of our growing community.